X-Ray Vision For Web Marketing

Seeing what others miss
How many small business owners really have an accurate description of their web market?

The reason this question comes up is because the vast majority of business web sites do not even speak to their market. In fact, the only people the web site speaks to are company people such as owners and managers.

We can all see the company clearly in any business design, but our market is not interested in our company. They have their problems and they have no need, right now, to know what wonderful people make up this business web site.

If our market cannot see how the web site is trying to help them then help is not there. If our intention is to build a relationship with our market then the help we offer needs to be the first thing our market sees. They love this and they want this and it is the best part of our marketing.

How do small business designs block their own market?
A good analogy is found when we meet someone that only talks about themselves. We get bored instantly when we realize they have nothing of interest to offer us.

I remember growing up as a young kid and with friends we would sometimes run into this older character that bragged about his rich uncle that had a Cadillac a block long and he had to take it to the airport to turn it around.

We weren’t fooled but we got a good laugh. At least he was entertaining even if he wasn’t helpful. And after the second time there was nothing new and we got bored by his bragging because this guy didn’t care who he talked to as he just kept telling the same stories.

Isn’t this just like a typical small business web site?
Not once on the page is there any recognition of who the web market is. Not once does the web site mention a problem their market experiences and the causes for the problem. Not once is there a sense that the web site cares about the market and wants to serve that market.

No, all that the web site shows is that the only interest is in selling us something whether we need it or not. That’s their story being told over and over.

The bottom line about customer relations
As small business owners we get in our own way and totally block any communication with our own market when we focus on our product or service. Nobody is interested in us talking about ourselves and what we have to sell.

Read any business home page and it tells you about the company and why you should be impressed with the company, but you cannot find a clue as to the market. Not even with X-ray vision can you find who the market is.

Our market wants to know how we can solve their problems and we totally ignore the issue while we talk about product features and benefits. We actually think that a product description is real content – but no one cares about our product description, in fact, no one even cares about our product until they know it really has a solution to their biggest problem.

How does it feel?
How does it feel when someone ignores you?
How does it feel when someone asks you to buy?
How does it feel when someone asks us how they can help?

The last of those 3 questions is what attracts us the most. It captures our interest and our curiosity. It is just like getting a free gift because that is what it is, and we are going to benefit by learning something we never knew before.

How did we get here in the first place?
How did we come to build such poor marketing web sites? We got here by listening to web designers instead of thinking with a business mind. Web designers paid a lot of attention to us and our business and it all felt good and so we thought we were on the right track. The end result is that our web site pays a lot of attention to our business and zero to our web market.

Lesson learned
We cannot let our web designer be the one to design our web site. All we want our designer for is to do the technical aspects of building a web site. It is our job as small business owners to figure out what our web market wants and how to serve them best.

Okay, so you want ideas on how to display your helpful information and a web designer could help if they forgot all about their trendy design packages. It is going to take something different in web design to put your helpful information first, but in bite size chunks.

Navigation for information is going to take some thinking. Hypertext lists may work. Paragraph intro with hide and click drop down information may work. Hover text with slide in info may work. The real job of a web designer is to help you find and use the best means of providing information to your market.

Seeing your market
I challenge you to go look at your home page, or any other business, and see if you can figure out who the market is. Almost all small business web sites fail to identify their market and you can’t build a relationship by saying, “Hey you, look at what we have!” But you might sell if your web site said, “Hey farmer Jones, would you like a fence post that lasts 100 years?”

How do you get X-Ray eyes?
To acquire x-ray eyes you just need to look inward, that’s where you find all your insight. It’s not difficult at all and if you’ve ever been caught daydreaming then you are using insight.

We need to pretend that we are the market. We are the homeowner with a leaky pipe, or the guy with a hole in his shoe. Whatever we sell we need to be that market and wrap ourselves up in the problem that this market has. If we don’t feel the pain then we can’t talk about it, and we want to talk about that pain and how we are going to solve the problem that creates the pain.

When we then put our eyes back on our own web site we can see through the filler we thought was real web content. We can see as our market sees and we will find lots of things in need of change.

Using logic and foresight
Analysis and logic can confirm, or it can contradict the feelings and insight you have about your market. I recommend using insight and if logic doesn’t back it up then toss out the logic.

Why toss out the logic?
The web does not work with factual data like demographics. Instead, web marketing works best with psycho-graphics where beliefs, habits, Likes & dislikes, and shared values play a big role in defining a market. These are intangible and emotional values that are difficult to back up with logic.

We need to go with our emotions and intuition because they are the same tools we use when developing social skills, and our web site is sorely lacking in social skills.

Before we even think about connecting with social networks we need our web site to express its own social attitudes.


eCommerce Development and Business Dynamics

The number of Internet users are burgeoning rapidly throughout the globe. While in the developed nations, it has already reach a saturation level, in growing economies like India, internet penetration is becoming stronger. Internet grew as an empowerment for common people and a massive business platform for enterprises. Among numerous trends that internet brought among people, eCommerce emerged as a massive disruption in business dynamics and in lifestyle of commoners. It brought the lavishness of shopping right at the clicks on the computer or taps on mobile devices, while, products as well as services reach the doorsteps.

eCommerce has become a proven profitable venture with considerably low investment and high profit. However, the profit part is dependent of several factors. It can become a complex business to handle, as it involves many critical operations right from accumulation of products, delivery, customer services to maintenance of technology, massive human resources, and warehouses. Only a seamless tandem in all these operations can lead to a running eCommerce business, that can bring good Return on Investment.

To venture into eCommerce, prospective business owners must first find a dependable firm to develop the central platform or the web portal. They can also hire technology experts for in-house development, but it brings along the cost of development and technology infrastructure. In the primary stages, many other operations, like collecting products from vendors and marketing are required. Hence, outsourcing the development of the platform becomes a profitable option. Businesses would only need to find a good eCommerce Development company.

Since, technology is a central aspect in eCommerce industry, adequate importance is given in web development for creating the web portal. This thrust in technology propelled a dynamic boost in IT sector. Especially, application development, web development and technologies like PHP has found their ways to massive popularity and importance in current business landscape. In fact, there is a competition among businesses to buy the best technology or to develop the best platform.

In eCommerce, the web portal, or the technology is at the center of all its operations. It is not only the interface of the business with consumers, but also the prime mechanism in which the business runs. The website serves multiple purposes all at the same time and it is that single touch point of all major interactions with consumers. Accessibility of services and abundance of features in the web portal is a secret mantra for success in eCommerce. Therefore, the imperatives of technology in this business is the central focus for enterprises and owners.


Cell Phone Spy Software – Technology for Today

Did you know that it is common today for mobile phones and smartphones to be spied upon? Thanks to cell phone spy software, someone can monitor your phone activity. Who would want to do that you ask? There are a variety of instances where cell/mobile phone spy software can come in handy.

This type of tracking and monitoring software can monitor calls, messages, texts, and in some cases track GPS. It is only legal to attach it to a phone you own or pay for. There are three areas where this type of spy software is used most frequently.

  • The first case involves tracking the activity of a spouse. This technology became popular with spouses wanting to discover if their husband or wife is cheating. They download the software onto their spouse’s phone and monitor its activity. This software is far less expensive than hiring a private investigator.
  • The next popular use for smartphone spying is with parents who want to monitor their children. The software helps parents monitor how much their child uses their cell phone, who they are in contact with, and where they are going. This software is a great way to protect a child by knowing their activities, who they are communicating with, and their whereabouts.
  • Finally, employers use this type of software. If an employer gives an employee a company owned cell phone today, chances are decent that it has this kind of software installed on it. It enables employers to know whether the company phone is being used only for business. It also allows them to know if the employee is where they say they are during working hours. Cell phone spy software helps an employer save money and verify their employee’s honesty.

If you have a situation where it is important to track a person’s mobile phone activity, you can do so today. Thanks to this new software, you can have some peace of mind when it comes to your spouse, child, or employees. Worry no longer. It is important in this day and age to protect the ones you love and your business concerns. Cell phone spy software can help you with this endeavor.


Tracking Cheating Spouse With Best Spy Software Means You Will Never Be Hurt Again

Having suspicions about your spouse or the special person in your life is never a good feeling. But usually if there is a worry then there might be a reason. Tracking cheating spouse with best spy software is the true way to find proof of your worries. And the software that is available goes a long way to finding the truth than a trench coat and big hat can do.

Used to be you just went through the pockets to find proof of infidelity. But today there is much more technological advances in finding out for sure if cheating is occurring. They show you themselves in their own words and you do not even have to go anywhere to find out.

Something that is undetected by your spouse is spy software that is downloaded onto the computer without a trace. It reads all the keys that are stroked and then sends you a record to either your email or by logging into a special site on the internet. There the proof will be in black and white. And all this was found without their knowledge.

Once you have the paper work with their email dalliances you can have something to throw at them and be more than just a feeling of deceit. When they see they are caught they will have to fess up. But these programs also work on a bigger aspect of the cheating game, the cell phone.

This special software can be easily and quickly downloaded onto their cell phone. Once installed it will allow you access to their phone conversations, the number of the person they are talking to and the contact name in their phone. It also reads every inbound and exiting text message and sends you a record, even of the ones that were deleted. The incriminating evidence is once again sent to you for you to do with as you please.

As things get sneaky to catch a cheater they have keyboards that look like your keyboard. Switch them out and again all the key strokes are logged in. Then download the information to see not only what they are writing but the pass codes to all the accounts they have. This gives you even more freedom to check their bank accounts and other email accounts they could be hiding.

When you do not have time or access to download spy software a key catcher can help. It is easily put on the computer and does the same key logging that the other software does without needing to be installed. This means you get the information without needing too much access to the computer.

There is a vital use for GPS, or global positioning systems other than just making sure you do not get lost. You can also use it to see where your alleged cheater is going. Put into their car or on part of their person it will read all the movements throughout the day. This allows you to see where they have been and define their truths.

The first suspicion is usually there for reasons so do not discount what you feel. But following up means that you will be able proof your suspicions and therefore know where your relationship lies. It is tracking cheating spouse with best spy software that gives you the concrete and adamant proof that they are not the people you should be with.